Sol Shoots Music Video For "If You Don't Call" At Cine Rent West

Sol, or as his fans call him, Solzilla, is a Seattle hip-hop star known for his clever lyrics and thoughtful approach.

For example, after graduating from the U of W, he was awarded the Bonderman Fellowship, which allowed him to travel the world, visiting countries like Ethiopia, Uganda, and South Africa.

His album "Yours Truly" rose to #1 on the iTunes Hip-Hop Albums Chart, and landed on Billboard's Heatseekers Chart.

Sol's latest release is the single "If You Don't Call,"  which he released in a clever way. Talking to Dope Magazine he said, "With the whole concept around the record being about those people in your life who no longer call you, I thought that it would be super spot on and funny to have people actually have to call me in order to hear the song."

Sol's number for the song (347) 333-6000 is seen throughout the music video. As of this writing it plays a recorded message from him and then a preview of his next song.

Sol's music video for "If You Don't Call" was shot here at Cine Rent West, using six different sets, including a bedroom, a local TV talk show, and a TV pledge drive call center. (TVs and watching Sol on TVs is a major visual motif.)

Directed by Noah Porter and produced by Kandy Johnson, the music video has a 1990s feel. There are old school tube TVs and more retro phone technology than at your grandma's house. 

Scott Uyeda served as DP and our own Brynden McNew was Gaffer.

We could go on and on describing the video. But why don't you just save us the time and watch it.