Finding the Silver Lining

Do you remember how you felt last April? Our calendar was eerily empty, and our soundstage had never been so silent. We know that reminiscing on last year’s dumpster fire can feel a bit gloomy, but it’s important to remember the lessons we’ve learned. We’re not out of the woods yet and let’s face it, pre-covid normal won’t be comin’ back anytime soon.

Changes in daily life and consumer preference will constantly create structural shifts in our industry, but you can usually find something positive on the flipside of a negative outcome. Our silver lining has been live-streaming events that would have normally been in person. Before COVID, we never would have discovered it and it’s kept us busy with a host of new clients. Live event streaming has only become more common, so we’re anticipating an increase of similar projects in the future.

With more people at home, video gaming and streaming service providers saw an overall revenue increase. That must certainly be a silver lining to all of the lost revenue we’ve seen across the event, tradeshow and exhibition landscape. That sector will likely need at least two years to recover and get back to they’re 2019 levels of revenue. Have you discovered any silver linings this past year? We want to hear about them!

Luckily, there is a glimmer of light at the end of the tunnel and it’s starting to come into focus. As vaccine eligibility opens up to all Oregonians 16 and older on April 19th, please make sure to schedule your appointment and go get your damn shot! Don’t ruin it for the rest of us. Make sure to talk some sense into anyone who says otherwise. Without a rapid response, that glimmer of light will stay soft and distant.

If we play our cards rights, we might actually be able to attend Cine Gear and NAB this Fall. Both events have been a staple for the media and entertainment industry and serve as an engine that drives innovation. They were sorely missed last year and will likely be postponed again if vaccines aren’t administered quickly.

At CRW, providing a safe and comfortable setting will always be a top priority, so we’ll be continuing to implement the CDC’s recommended health and safety guidelines indefinitely.

Find more information on how to schedule your vaccination at the link below and encourage your friends and family to do the same. https://covidvaccine.oregon.gov

Please send your silver lining(s) to:
production@cinerentwest.com