Nostalgia Marketing at it's Finest

Our recent project with Australia’s leading employment marketplace, Seek, uses a healthy dose of nostalgia to help utilize your skills in the workplace. Channeling the infomercial renaissance of the 90’s, the campaign stars comedic actor Jon Heder, who plays his iconic role of Napoleon Dynamite from the 2004 box office smash.

Using a series of separate sets in our studio back in August, production did a great job of letting Jon do the heavy lifting in each scene. It made us want to vote for Pedro and standup to Uncle Rico all over again. Employing nostalgia marketing isn’t a new trick, but it’s a powerful one. Ever wonder why the hashtag #TBT is so popular?

Tapping into that sentimental longing of the past creates a fast connection with your audience, and this campaign did just that with flying colors and strong dance moves. In addition to the :53 spot, Seek also utilized some of the assets to create a “Skills Superstar” competition where Jon will announce an $89k giveaway to the winner!

Watch it right here: https://www.youtube.com/watch?v=u18K7w6VtGs