On Monday we took possession of the building at 2330 NW 31st. And this morning at 7AM we started cutting up the concrete floor (for plumbing) and tearing out the hanging ceiling.

This new location is for real.

By far the most frequently asked question about our relocation to a bigger facility has been, "Where is the new building?"

If you think $120 is too much to pay for a nice pair of basketball shoes, you should probably read the rest of this post sitting down.

Dominic Chambrone, AKA "The Shoe Surgeon," creates custom sneakers that sold for as much as $10,000 a pair. His clients have included Drake, DJ Kahled, and Justin Bieber. The TV drama Law & Order: Special Victims Unit centered a plotline around one of his creations.

The City of Portland continues to grow and so do we. Because we're expanding, Cine Rent West will be moving a few blocks to the North this fall. The new facility will be bigger, better, and have lots more parking.

There. Now you know. For more details, keep reading.

We just announced that after nearly 25 years in the same location, the Cine Rent West soundstage and creative center are moving a short distance away. Here are the answers to your most burning questions.

Besides having possibly the best name in all of professional football, JuJu Smith-Schuster is extremely fast. Which is what helped him score all those touchdowns in his first year at Pittsburgh, and earn the title of Steelers' Rookie of the Year.

Recently, Mr. Smith-Schuster was at Cine Rent West to shoot a video for the new high speed shoes from Adidas, the Adizero 5-Star Cleats.

According to producer Robin Vada, the concept called for slow motion shots of the football star accelerating, juking, and running between rows of lights on artificial turf.

LinkedIn is the social network designed for business. It's not as fun as Facebook or as unhinged as Twitter (which is probably a good thing). But if you're serious about growing your business as a freelancer in production, you should have an effective profile there.

You know how Ironman will punch a bad guy and the impact of his fist is so forceful, the henchman flies backwards through the air?

Spoiler alert: You can't really punch people that hard. Scenes like that are created by hooking a stuntman to something called a ratchet harness, which yanks him backwards quickly enough to make it look like he's flying through the air.

Sadly, there is a time in real life when people do go flying through the air, much to their harm. And that's in a traffic accident.

Lisa Cicala knows a few things about telling stories.

In her most recent position as Senior Producer/Editor for Mercy Corps, she traveled to some of the most difficult parts of the world to document and raise awareness for the non-profit's relief work.

Sol, or as his fans call him, Solzilla, is a Seattle hip-hop star known for his clever lyrics and thoughtful approach.

For example, after graduating from the U of W, he was awarded the Bonderman Fellowship, which allowed him to travel the world, visiting countries like Ethiopia, Uganda, and South Africa.

His album "Yours Truly" rose to #1 on the iTunes Hip-Hop Albums Chart, and landed on Billboard's Heatseekers Chart.

In the recent film "Downsizing," Matt Damon's character seeks to save money and simplify his life by having scientists shrink him down to five inches tall. 

We're here to tell you, it really doesn't work that way.

Having just finished collaborating on the most ambitious project (that we're aware of) involving live talent on a miniature set, we've learned that just shrinking the scale of your production doesn't shrink its complexity.

When Chris Crever acquired our building in 2001, one of the pieces of equipment he insisted on making part of the deal was an oil painting of a gray bearded man in a straw hat.

The subject is posed with his shirt open, the smoke rising placidly from his pipe, while his eyes and mouth betray the hint of a smile. It’s almost as if he’s hiding a secret.

And in fact he is.